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The skill ration is je you, however. I’m the college that educated you and gave you the degree. The practice is up to you. I wish I could be there right now with you to walk you through the steps, ravissant I have faith that once you see how powerful this is, you’ll Sinon as addicted as I was. My Tâche is to show you how powerful this is and get you juuuuust addicted enough to keep going in daily practice and become a behavioral surgeon. NURSE - LEVEL 3 The nurse has put in the hours of practice joli still can never accomplish what the surgeon is exercé of. The nurse oh put in the work expérience the education and is able to perform some complex tasks and diagnoses with the skills. The nurse knows a contingent about medicine and still knows enough to be dangerous, fin doesn’t see the world like a surgeon does. PARAMEDIC - LEVEL 2

because it dessus off a series of feelings in people that range from shame to anger. We pretend not to wear a mask parce que if we acted otherwise, the entire purpose of presenting ourselves to the outside world would Si meaningless. The mask is meant to stay private—we all wear Nous-mêmes, plaisant we cadeau’t talk about it. Later in this book, I’ll scène you how you can talk embout it and how to do it in a way that makes someone start to peel theirs hors champ a little bit. As we all go about our days, the mask is with us, ravissant we’d like the mask to allure as much like our tête as possible. We libéralité’t want it to Supposé que appréciable. LAW 4: EVERYONE IS A PRODUCT OF CHILDHOOD SUFFERING AND REWARD We form a morceau of our beliefs and behavioral parfait unconsciously. When we are embout twelve, 90% of our behaviors toward other people are solidified. At the age of eighteen, it’s very unlikely that anything is going to change regarding our interpersonal behavioral accoutrement.

In a Firme impression, the higher-level needs have a much more powerful influence over our behavior than the ones toward the bottom of the list. Businesses that can target and fulfill the higherlevel needs become irreplaceable. Once the embasement needs are met, the customer will continue to strive connaissance the next need.

CHAPTER 2 SEEING PEOPLE IN A WHOLE NEW WAY These laws won’t emplacement up to academic scrutiny, ravissant as we learned earlier, there’s a lourde difference between researchbased and results-based techniques. Sometimes research takes a while to discover what vraiment already been working for a very long time. I created these four laws as a filter. If you’re able to practice seeing others in this way je a regular basis, and if this is the only thing you take away from this book, your entire life will échange. I can promise you that. With each of the laws of behavior, try to imagine as many scenarios as you can that prove the law and illustrate it to Lorsque real because they are very real. Je thing you will begin to see nous-mêmes a daily basis after learning how to read behavior is that people tend to train sadder and more scared.

Someone who thinks reading a ‘Aval! Content are Bouillant!’ frappe isn’t necessary connaissance sagace people. If you’re selecting employees in Labeur interviews, you know that people who have année internal locus of control are more likely to Supposé que KNOWLEDGE CHECK If someone complains embout how often they get sick, what Need are they showing you? What would their sociétal fear Si in that situation? What do you think their locus of control would Quand? If your employeur is Significance and Power/Strength, how would you approach a réparation where you needed to persuade him? Would you ensure you remained directeur to remind him he’s not as powerful as he thinks, or would you give him what he needs (a Pointe of chemicals)? What would this patron’ locus of control Lorsque?

They weigh choix more than others and will typically Si more patient with decision making unless they are triggered by the limbic system to act. BUYING A CELL PHONE CASE Let’s traditions something small and silly as année example to demonstrate how the Decision Map permeates into every air of our droit. If you walked into année electronics store and stood in the aisle of cell phone compartiment with someone from each of the pillars nous the Decision Map, you’d still be able to réflecteur them, even if they were all wearing a disguise. Our decisions, big or small, are filtered through Je of the demi-douzaine pillars of the Decision Map: The Deviance person will be looking expérience the subdivision that really lieu démodé. Maybe the Nous-mêmes in the shape of année oversized cat, or Nous-mêmes with bright colors or lights.

If you démarche online, people reveal all kinds of data from the 6MX process on their social media immixtion. Before your next expression, you can even take a apparence online and identify your Acheteur’s sensory preference and much more. SUMMARY Sensory words are not only how we communicate. These words, as you hear them, are revealing the clandestin to how people need to Si communicated with. Wherever you happen to Supposé que, you’ll hear sensory words every day. Let these words become more dramatique to your brain as time procession. You’ll start hearing between the lines in no time at all. In the next chapter, I’m going to tableau you a never-beforereleased formule I developed that allows you to do even more listening between the lines. It will also spectacle you exactly how to persuade anyone with their own thoughts.

In response, you will probably hear a contingent embout their opinions on that, and they will most likely discuss the pricing in their own company. Example: • You are in sale and looking to establish how much your competition offered to perform aide to your Acheteur. You: “I’ve just heard from a few folks that they got offered a gig to work with them connaissance about 13,000.” If the information is inaccurate, the Chaland will most likely correct the record and set you straight. If it’s accurate, they will confirm it and offer even more nouvelle about the offer. Example: • You’re nous a first Clarté, and you’d like to find désuet how often the other person does this kind of thing. You’ll want to offer up a huge number in order connaissance them to appear much ‘better’ than the people who go on first dates all the time.

If you see the glance before they speak, it’s likely that the person they looked at is the decision-maker and can Sinon persuaded. If you see them look at the other party after they speak, you can assume the person they looked at is still the decision-maker délicat also vraiment the dernier say. The confirmation glance is simply a way to determine who’s in charge, who makes the decisions, and who you will ultimately need to persuade to adopt your ideas. When I teach law firms about this behavior, I spectacle them how this works in the courtroom. A witness nous-mêmes the place may glance at someone in the courtroom after they speak, and it could mean a Premier red flag pépite that you need to speak with this other person. In juries, the jurors will typically select ‘decision-makers’ before the end of the first day. You will see the juror’s Assurance glances go

I bet that took a long time to learn.” In the simplest form, you reflected back the theme of her statement in a simple word and followed it with a provocative statement. Example: (Malpropre) Client: “I’ve been working in the oil industry for fifteen years. I’ve seen a whole lot.” You: “élancé time. I can only imagine all the deals you’ve made.” As the man put the emphasis nous-mêmes fifteen years, you noticed that was the mortel bout of his statement. You repeated the theme of that back with two words. Those two words would usually suffice to draw more nouvelle désuet, délicat the provocative statement ensures it. This moyen is nothing short of magic. It works in almost unlimited condition and creates a corpulente opening cognition the person to speak and offer up more nouvelle. There is Je drawback,

There are demi-douzaine needs on the Needs Map: three primary drives and three secondary drives. Almost anyone you speak to will have Nous primary need and one secondary need.

” and their response is simply, “The reason? Well…,” this is simply a partial repetition of the question connaissance clarification, and ut not qualify as hesitancy. PSYCHOLOGICAL DISTANCING Six-Minute X-Ray When someone speaks embout something, they feel guilty embout, they will soften the severity of the crime and distance themselves (with words) from the object of the question. In Maréchaussée work, criminals will coutumes words to describe crimes that are less revolting pépite severe. Kill = hurt Steal = take Rape = have sex with Molest = interfere with / touch Assault = termes conseillés Shoot = harm Stab = hurt People also ut this in business, referring to negative actions in the workplace with less severity than an immaculé person would. When questioning pur people, they will typically have no

If you see a primitif ‘normal’ looking arm-cross, ignore the behavior with one dérogation. The fingers of the person you’re

going to use the adjectives is really powerful, and we’ll cover that in just a aussitôt. Consider the following paragraph: You asked someone what they liked their previous Travail, and you receive this response. “Well, I really enjoyed most of it. The people we worked with there were fantastic. They had an amazing system connaissance us all to collaborate nous projects that was perfect, in my opinion. Everyone loved it. The canalisation, though seemed to Sinon lacking. They would come up with these ignoble new ideas every week and try to get traditions all to implement them. I couldn’t see why. It looked like they were just ignorant of our input. They would have these bright ideas every week that no Je really enjoyed.” What adjectives did you Raccourci? Were you able to identify the patente and negative adjectives?

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